Precision Marketing for Revenue-Focused Teams
Marketing Cloud
Account Engagement Services
Marketing Cloud Account Engagement (formerly Pardot) is built for one purpose:
to align marketing and sales around revenue.
At Kriyanto, we help B2B organizations unlock the full potential of Account Engagement — from first implementation to advanced automation, reporting, and optimization — so marketing doesn’t just generate leads, it drives pipeline.
If you’re looking for specialists who understand Account Engagement beyond the UI, you’re in the right place.
Account Engagement Services
for Every Stage of Growth
Whether you’re just getting started or looking to scale a mature setup, Kriyanto supports you at every phase of your Account Engagement journey.
We work with startups, mid-market teams, and enterprise organizations to build systems that are:
Clean
Scalable
Sales-aligned
Data-driven
Account Engagement
Implementation
Implementing Account Engagement is a strategic decision — and getting it right from day one matters.
We design and implement Account Engagement with a strong foundation across data, sales alignment, and automation so your platform grows with your business, not against it.
We don’t just “turn it on.”
We make sure your team knows how to use it effectively from day one.
New Account Engagement setup
Migration from legacy marketing automation tools
Salesforce Sales Cloud integration
Business Unit strategy and architecture
User roles, permissions, and governance
Enablement and team training
Measuring Effectiveness of Campaigs
Marketing impact should never be a mystery.
Account Engagement offers powerful reporting — when configured correctly. We help you move beyond vanity metrics and understand what’s actually influencing revenue.
Campaign Influence configuration
Email performance and deliverability insights
Sales and marketing attribution alignment
Engagement Studio
reporting
Funnel and lifecycle
reporting
Executive-ready
dashboards
Taking Marketing Automation
into a Growth Engine
Account Engagement becomes truly powerful when automation is intentional.
We help teams mature their automation strategy so the right message reaches the right prospect — at the right time.
This is where marketing stops guessing — and starts predicting.
Lead scoring and grading strategy
Behavioral and demographic models
Marketing Data Sharing (MDS)
Advanced segmentation and dynamic lists
Progressive profiling and forms optimization
Sales alerts and automation rules
Built for Sales and
Marketing Alignment
Account Engagement works best when sales and marketing operate as one team.
When sales trusts the data, adoption follows.
Align lifecycle stages
Define clear lead qualification rules
Improve handoff between marketing and sales
Enable sales teams with real engagement insights
Platform Capabilities We Specialize In
Our consultants work deeply across the Account Engagement ecosystem:
Business Units
Scale multiple brands and regions with confidence.
Campaign Influence Reporting
Visualize how marketing drives pipeline and revenue
Email Builder (Lightning & Classic)
Create high-performing, on-brand emails.
Scoring & Grading
Prioritize leads that are most likely to convert.
Engagement Studio
Build seamless, automated buyer journeys.
Why Kriyanto for Account Engagement?
We bring together:
Deep Account Engagement expertise
Strong Salesforce Sales Cloud knowledge
Data-first implementation practices
Real-world B2B marketing experience
Our focus is not just automation — it’s outcomes:
Better lead quality
Faster sales cycles
Higher conversion rates
Stronger sales alignment
Certifications & Salesforce Expertise
Our team holds certifications across:
This ensures our solutions align with Salesforce best practices — today and as the platform evolves.
FAQs – Marketing Cloud Account Engagement
Is Account Engagement still relevant with Agentforce Marketing?
Yes. Account Engagement continues to be a core part of Salesforce’s B2B marketing strategy and is enhanced through Data Cloud and Agentforce.
Can you migrate us from another marketing automation tool?
Absolutely. We handle migrations with minimal disruption and a clear data and automation strategy.
Do you support both Lightning and Classic?
Yes. We work across both and guide teams toward Lightning when appropriate.
How long does implementation take?
Typical implementations range from 6–12 weeks, depending on complexity.
